Using Google Analytics

The best analytic that very useful is GOOGLE ANALYTICS: All you have to do is to register on google analytics , after you registered just follow the next instruction. or just add the some code to your site that from google analytics . then go to google analytic site check who has been visited to your site. google Analytics gives you a ton of data—almost anything you would want to know about the people visiting your site. Here are some of the highlights:

1.Number of visitors
2.Page Views
3.Pages per visit
4.Average time on site
5.Percent of new visits.

Google Analytics also offers a number of statistics based on traffic sources and content. Starting Google Analytics If you don’t have a Google account, create one. If you do have a Google account, log in to it.

1. Go to Google Analytics.allows you access to your site’s analytics.

2. Click the Access Analytics button. 3. After you access Google Analytics for the first time, you are asked to sign up for the service.

Setting Up a New Account

After you have logged in to Google Analytics, follow these steps to set up a new account:

1. Choose the website you want to track with Google Analytics.

2. Enter the website’s URL.

3. Enter a name to be displayed when you look at the analytics for the website.

4. Select a Time Zone Country and Time Zone from the drop-down list.

5. Click Continue.

6. Enter your first and last name in the name boxes, and the phone number if you wish.

7. Select your country from the drop-down list.

8. Click Continue.

9. Read the Google Analytics Terms of Service.

10. Click the Yes box.

11. Click Create New Account.

12. The tracking code is then displayed.

Click this for more details  

Bases for landing page optimization

There are three major types of LPO based on targeting:

1. Associative content targeting (also called rule-based optimization or passive targeting). The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic, or other known generic parameters that can be used for explicit non-research-based consumer segmentation.
2. Predictive content targeting (also called active targeting). The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.) to anticipate (desired) future actions based on predictive analytics.
3. Consumer directed targeting (also called social targeting). The page content is created using the relevance of publicly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.

There are two major types of LPO based on experimentation:

1. Closed-ended experimentation. Consumers are exposed to several variations of landing pages while their behavior is observed. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
2. Open-ended experimentation. This approach is similar to closed-ended experimentation, except that the experimentation is ongoing, meaning that the landing page is adjusted dynamically as the experiment results change.

7 Things You Should Not Use in Web Design to Get a Quality Web Site

1. Flash In The Pan
Pan being a slang term for toilet – as that’s where it belongs. Okay, maybe not all use of Flash but certainly
Flash introduction pages.

2. “You’ve Been Framed!”
Ouch! You spent how much on a website? And it’s been created in Frames? You do know that this means search engines won’t be able to ‘read’ any of the content of your pages? Hmmm. Nasty.

3. Can You Read In Pictures?
You know those websites where absolutely everything is an image? Even the ‘text’ on the homepage has actually been created in an art package and although the edges look really smooth and you and I might be able to read it – search engines don’t stand a chance.
To you and I the homepage reads:
“Welcome to XYZ Design – the home of intellectually stimulating post-modern e-design where creativity fuses with knowledge transmutation to …”
To the search engines the homepage reads:
“.”
Pictures look good. Use text for words and images for pictures. You think I’m joking here?


4. “Catch Me If You Can!”
Quite often I wake up in the middle of the night in a cold sweat. I have a recurring nightmare where I’m on a website and all I want to do is click on the ‘Contact’ page. But I can’t because whenever I move my mouse cursor towards the navigation bar at the top of the page it starts spinning from left to right like a never-ending one-arm bandit that’s been knocked on its side.
If you see a website like this – please send me the address as I’m in the process of building a rather large black hole from which they will never escape to torment me again…

 To read the 5 to 7 things check it here  :)

More articles about developing Website