Google and blog advertising

Google has created a massive infrastructure and network tailored towards attracting advertising with content. Combining Google and blog advertising make great sense; so much so, that Google has called its vehicle for advertising AdSense. Using this tool and other blogging techniques can generate valuable revenue.

The term "blog" is an abbreviated version of "Web log". It provides news, information and a communication forum for different ideas, concepts and opinions. Blogging has exploded in popularity. Technorati, an open source blog search engine, reported in its State of the Blogosphere 2008 that 95% of the top 100 newspapers have blog reporters. The comScore MediaMetrix firm estimated 77.7 million unique U.S. blog visitors in its August 2008 report. Blogging is a great communication platform. It has the potential to assist many newspapers in moving from "static brick-and-mortar journalism" to a more "vibrant continually updated information medium".
Gradually, part-time writers are seeking to turn blogging into a full-time career. They must pay for their Web pages and Internet connections. Thus, they have considered ways to generate advertising revenue.
A blog page is organized around individual posts, with the most recent information at the top and front. It allows for participation, comments and feedback.
"Content is king". Television is a box offering "free" content. Its shows are paid for by advertising. The blogger is attempting to build on this same model.
Bloggers are deciding to work with companies like Google to allow for advertisement placement on their Web sites. Bloggers are also more involved in reviewing different products and services. These two vehicles can be interlinked in order to generate income.
Google AdSense has a number of important guidelines for placing advertisements on Web sites. Google doesn't want "invalid clicks"; thus, it restricts the efforts that bloggers might use in directing customers to ads. Google wants only "genuine valid clicks and impressions from real customers." AdSense prohibits "competing ads" which are content-targeted or text-based. Google prefers "text rich" Web sites with high keyword density for Search Engine Optimization (SEO). Web sites with consistenly high levels of traffic, expensive keywords and high quality links will benefit the most from AdSense.
AdSense directs bloggers to simply add source code to their blogs to help Google analyze their page. Google will then attempt to match advertisers with relevant Web pages. Other Google income can accrue through site search and referral tools. You can automatically submit your blog site to Google for crawling.
Google has a wealth of experience with advertising and marketing. It is wise to leverage Google's vast worldwide network to improve advertising potency. There is a multiplier effect in attracting Google advertisers. This will naturally make your Web site more popular, attracting more customer traffic.

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