Search Engine Optimization and Search Engine Marketing

The days of traditional advertising are slowly coming to an end as those forms of marketing are increasingly becoming ineffective. So what’s the new wave of the future? SEM – search engine marketing is the answer. SalesLion, LLC. offers a comprehensive internet marketing strategy (SEM included) that precisely targets your customer base.
Go to Google and search for a product/service that you provide. Chances are that a number of businesses that provide those products/services come up as search results. Do you see your business anywhere there? Unless you’re a corporate giant, such as Wal-mart or Starbucks, you’re probably no where to be found. This is where our internet marketing strategy comes in. Search engine websites account for more than half of all internet activity. By performing SEM – search engine marketing, you can index your business on the first page of those Google results.
There’s sponsored links, which cost money, and then there’s SEO, or search engine optimization, which is a lot cheaper. Fortunately for you, we do both. The paid, or sponsored, links are CPC, or PPC, which stands for cost-per-click, or pay-per-click. This means that you pay a standard fee every time someone clicks on that link (this can go for $0.50 to $50, depending on the screen real estate).
But why pay for traffic that you would have received for free organically. SEO – search engine optimization uses specific keywords related to your business so that Google or Yahoo picks it up. The more keywords used means the bigger chances of your business getting indexed. Eventually, that customer searching for your service will see your business. You’ll get more clicks to your website, and according to the law of averages, the more clicks you have, the more conversions (or sales in internet terms) you’ll get. And SalesLion, LLC. works on getting you indexed on all the major search engines, including Google, Yahoo, and now Bing

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