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5/13/2010

Internet Marketing Agency Services

Services of Internet Marketing Agency
Pay Per Click Marketing 
lots of business owners refuse to use pay per click marketing! You might be of the same opinion, or you might be wondering how to use PPC to increase your revenues!
There are 2 important things to consider when implementing a PPC campaign.
  1. Conversion Rates - By far, you shouldn't use PPC unless you are willing to track, test, and work on conversions. If you're spending thirty cents per click, you need to at least be breaking even! Yes, breaking even is great as long as you are gaining leads on your offers.
  2. Quality of your Campaign - Each of your keywords will be given a quality score. The higher it is, the less you'll pay per click. Most advertisers do not understand how this works, so they are overpaying for every single click.
At LMS, we focus on conversion & quality by setting up unique landing pages with variables. This allows you to have a very high conversion rate and a very high quality score. Ultimately, you're costs will go down and your conversions can be tracked and tested to see exactly what causes the highest conversion rate. Many of our clients achieve conversions well over 5% and some as high as 15%.
When you contact Matt Law, he'll discuss how you can lower cost and increase conversions. LMS can also manage your PPC campaign for a monthly retainer fee.
Search Engine Optimization 
One of our favorite ways to increase our clients revenues is through Search Engine Optimization, or SEO. SEO is broken down into 2 key areas which will allow your web site to rank high in the search engines.
  1. Onsite SEO - Onsite SEO is where we change your meta settings including your title, description, and keywords. It also includes editing the navigation and interlinking anchor texts. Onsite optimization also corrects robots.txt files, sitemaps, and other various on page analysis.



    Ok, if you're confused, please don't be! Onsite SEO is simply changing your website so that it is very friendly for the search engines. Truth be told, this is a very minor part of the process... Onsite optimization takes about 2 hours per page. The average cost of a 15 page website is about $3,000 - $5,000.
  2. Offsite Optimization - Offsite Optimization is where this get's expensive. Offsite optimization is also called link building. Google and the other search engines look at the number of inbound links pointing to your website. The more links you have pointing to you, the higher your website will rank. Using our team of link builders, we have the opportunity to generate thousands of links for our clients' websites.
So the question is: why should you hire us for SEO verses the competition???
Well, the truth is, we do it better than just about anyone else! If you should decide to engage us, we'll let you see some of our client's rankings and you'll be able to contact them directly for references. Keep in mind that we use two types of SEO that are not offered at any other agency! When you contact Matt, he will share with you about content SEO and Microsite SEO. These two types of marketing alone can easily double or triple your sales.
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