Using Google Analytics

The best analytic that very useful is GOOGLE ANALYTICS: All you have to do is to register on google analytics , after you registered just follow the next instruction. or just add the some code to your site that from google analytics . then go to google analytic site check who has been visited to your site. google Analytics gives you a ton of data—almost anything you would want to know about the people visiting your site. Here are some of the highlights:

1.Number of visitors
2.Page Views
3.Pages per visit
4.Average time on site
5.Percent of new visits.

Google Analytics also offers a number of statistics based on traffic sources and content. Starting Google Analytics If you don’t have a Google account, create one. If you do have a Google account, log in to it.

1. Go to Google Analytics.allows you access to your site’s analytics.

2. Click the Access Analytics button. 3. After you access Google Analytics for the first time, you are asked to sign up for the service.

Setting Up a New Account

After you have logged in to Google Analytics, follow these steps to set up a new account:

1. Choose the website you want to track with Google Analytics.

2. Enter the website’s URL.

3. Enter a name to be displayed when you look at the analytics for the website.

4. Select a Time Zone Country and Time Zone from the drop-down list.

5. Click Continue.

6. Enter your first and last name in the name boxes, and the phone number if you wish.

7. Select your country from the drop-down list.

8. Click Continue.

9. Read the Google Analytics Terms of Service.

10. Click the Yes box.

11. Click Create New Account.

12. The tracking code is then displayed.

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Videos or Social Media Marketing Tips

Some Small Business are looking for the best way how get more sales online and to advertise their product.
here some  marketing tips, which come from the experience of  companies who have  found success on their site or business:

1. Think Some very nice or fun that people can share it with their friends

2. Make a Demo of your product!

3. Encourage your viewer to do it , while watching your videos or its should be more "Interesting".

4. Your videos should be real no tricks or cheating.

5. Think what the best tags , description so that the searcher is easy to find your videos.

6. Be creative and expand your imagination.

Bases for landing page optimization

There are three major types of LPO based on targeting:

1. Associative content targeting (also called rule-based optimization or passive targeting). The page content is modified based on information obtained about the visitor's search criteria, geographic information of source traffic, or other known generic parameters that can be used for explicit non-research-based consumer segmentation.
2. Predictive content targeting (also called active targeting). The page content is adjusted by correlating any known information about the visitor (e.g., prior purchase behavior, personal demographic information, browsing patterns, etc.) to anticipate (desired) future actions based on predictive analytics.
3. Consumer directed targeting (also called social targeting). The page content is created using the relevance of publicly available information through a mechanism based on reviews, ratings, tagging, referrals, etc.

There are two major types of LPO based on experimentation:

1. Closed-ended experimentation. Consumers are exposed to several variations of landing pages while their behavior is observed. At the conclusion of the experiment, an optimal page is selected based on the outcome of the experiment.
2. Open-ended experimentation. This approach is similar to closed-ended experimentation, except that the experimentation is ongoing, meaning that the landing page is adjusted dynamically as the experiment results change.

Internet & Online Marketing

A web directory is a more organized version of a search engine, but the results found using a web directory are only those websites that have subscribed to the web directory. So anyone that may be looking in a web directory for a company that offers your product or service will only find your company if you have gone through the registration process for that directory.

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.
The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems.
Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

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7 Things You Should Not Use in Web Design to Get a Quality Web Site

1. Flash In The Pan
Pan being a slang term for toilet – as that’s where it belongs. Okay, maybe not all use of Flash but certainly
Flash introduction pages.

2. “You’ve Been Framed!”
Ouch! You spent how much on a website? And it’s been created in Frames? You do know that this means search engines won’t be able to ‘read’ any of the content of your pages? Hmmm. Nasty.

3. Can You Read In Pictures?
You know those websites where absolutely everything is an image? Even the ‘text’ on the homepage has actually been created in an art package and although the edges look really smooth and you and I might be able to read it – search engines don’t stand a chance.
To you and I the homepage reads:
“Welcome to XYZ Design – the home of intellectually stimulating post-modern e-design where creativity fuses with knowledge transmutation to …”
To the search engines the homepage reads:
“.”
Pictures look good. Use text for words and images for pictures. You think I’m joking here?


4. “Catch Me If You Can!”
Quite often I wake up in the middle of the night in a cold sweat. I have a recurring nightmare where I’m on a website and all I want to do is click on the ‘Contact’ page. But I can’t because whenever I move my mouse cursor towards the navigation bar at the top of the page it starts spinning from left to right like a never-ending one-arm bandit that’s been knocked on its side.
If you see a website like this – please send me the address as I’m in the process of building a rather large black hole from which they will never escape to torment me again…

 To read the 5 to 7 things check it here  :)

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Optimizing Your Site for Search Engines

Now that you know what not to do to improve search engine rankings, I now present some good, effective SEO techniques. To apply useful and ethical search engine optimization to your site, you can make several free and feebased enhancements to your pages that can improve how the content inside them gets indexed by the Web robots and spiders that crawl the Web in search of new pages to add to their databases.

Robots and spiders, by the way, are the automated software programs that perform particular tasks, “crawl the Web” on a mission to find new Web pages, and then index the new pages in a large database. At minimum, when a new Web address is found, that page (usually the home page called index.html) is automatically added to that robot or spider’s indexing database. Furthermore, any hypertext links detected on that page may also be indexed automatically as part of the process.
Because you have very little control over whether this indexing actually happens, you can at least prepare for the possibility of it by paying special attention to all the textual content and hyperlinks on your site, especially the home page.

Maximizing keywords
The first thing you can do to improve a Web site’s search engine friendliness is to maximize your keywords. One of the things that search engine robots and spiders do is search for meaningful content within the text on pages that they crawl. This means that the sites you design need to help those bots find that content by including site-specific keywords that identify a company’s products and services, especially on the home page.
Keywords can be any words or short phrases that describe the product, service, or information on the site that needs to be advertised. For instance, if your site sells hand-painted customized baby onesies and other baby items, tell the world about your products using clearly identifiable keywords that visitors might use. This can help visitors around the world using search engines to more readily find a particular Web site.
Keep in mind that the keywords within the text of the site’s pages can be the same as any keywords listed in the keywords meta tag. However, because content keywords and key phrases can be integrated into the text in the body of the page, you have much more latitude for including the most popular keywords within the text that the site’s target audiences are likely to use when doing a search engine search.

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Secondary metrics worth tracking

Analytics data is great at showing trends in your site's visitors. These trends may be useful for making certain decisions about your site but they're not necessarily the most important focus of your campaign.
Natural versus paid visitors: Be sure, when using analytics, that you're aware of whether you're viewing your natural or paid visitors. If you're not running pay-per-click advertising campaign then this is a moot point. If you know your conversion rate for paid traffic can be critical for the profitability of your campaign. Pay careful attention in Google Analytics because the default setting is to lump all traffic together into one report.


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